Sunday 4 May 2014

South Africa's Press Freedom up for Sale

"In the tea break of the hearing the community groups asked us ‘why are we coming to the defense of newspapers? Newspapers ignore us. When they report on us they present us as irrational thugs. They never tell our side of the story'".

This is Right 2 Know activist, Mark Steinberg's, account of an event in 2012 that inspired the Right 2 Know campaign to adjust their cause.

The pro press freedom organisation now fends for diverse media along with its initial cause: the right not to be censored by the government.

In 2012 the Right 2 Know campaign invited Cape Townian township leaders to a series of hearings hosted by the Press Freedom Commission. The hearings aimed to deter the use of a proposed governmental body that would censor print media.

Steinberg recalled the tea-break-revelation at a journalism conference held in honor of International Press Freedom Day on the 2nd of May at the University of Stellenbosch. 

This year's Press Freedom Day marks 20 years of press freedom since apartheid's rigid restrictions on the media.

Steinberg believes that the state has neglected its citizens the right to diverse media in the last two decades.

He believes the lack of state funding for the start up of small independent media allow conglomerate media houses to drown out the voices of South Africans who do not promise large profits.

Media houses like Caxton and CTP Group, Media24 , Independent News and Media and Avusa have dominated the media market since the establishment of a post-apartheid free market media industry. According to Steinberg Media24 dominates more than 40% of print media circulation.

Steinberg highlights that public and community media have to revert to commercial business models to keep running.

Another speaker at the Stellenbosch conference, Tim du Plessis, head of Afrikaans Newspaper at Media 24, agrees that profit-driven media serve selected South Africans.

"Increasingly our media has become fairly homogenous, servicing the interest and anxieties of urban audiences and middle class audiences. What we find is a information system that isn't strong enough; robust and diverse enough to serve our democracy", says Steinberg.

"We should be very concerned about a media system that is set up to create profit or businesses rather than to facilitate and inform dialogue that our country needs to grapple with the period of negotiation we have now".

Steinberg says the current political unrest and dissatisfaction with the ruling party, the ANC, marks "a very challenging time for our democracy".


He contends that sufficient dialogue in media with all South Africans, including the Cape Townian township residents, is vital to ensure press freedom and our democracy.

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