Ctrl_Minds: changing the world with media messages

Informing and empowering media proffesionals to mind their media messages is the aim of Ctrl_Minds

The most exciting part of being a media professional is being able and skilled to change a society  by changing minds. This is a great responsibility and opportunity to change the world for the better.

Ctrl_Minds promotional material in the North-West university Graphic Design faculty to 

the use of socially uplifting communication messages in a media productions

Media proffessionals are trained to influence

In a capitalistic society the worth of media employees are often reduced to that of selling aids. The job might boil down to strengthening a company’s ability to generate revenue, but first and foremost media workers are   professional communicators.            

Those in the media industry are trained to use communication as a tool to embed specific messages within the minds of target audiences to inspire specific behavior changes: to buy, to subscribe, to read, to partake or to enjoy.

The days of regarding consumers as sponges, objects that we can pour our messages lavishly upon, are long gone. If we effectively streamline the message we want to communicate, the way in which we communicate it and the needs and desires of those we communicate to, our messages might be taken to mind.

It is no debate that the way we live our lives are motivated by our thoughts and convictions. In turn, accepted communication messages will dictate behavior. In direct terms: media professionals aim to influence the action of others. 

Influencing a way of life for better or for worse


Being even partially responsible for the way people live is an enormous responsibility. The most distressing issue regarding the media industry is the way in which irresponsible messages are used. Demeaning messages are often used in media to motivate behavioral change for corporate gain, regardless of the effect it might have on the life of another. 

Take most mainstream advertisements for example, they are based on the premise that people are deprived, always in need of a product or service to fulfill their shortcomings. Regrettably if a person accepts such an attitude of deprivation, it can provoke a lifestyle of actions which are motivated by bitterness, envy and discontent. 

A snowball effect of destructive influence can be expected as such an individual's attitude most certainly affects his/her family and society.

Applying media influence for social good

We cannot and should not undermine the social influence of a profession that specialized in changing the way people think. 

Ctrl_Minds is dedicated to inform those in the media industry of their influence and to motivate them to mind the messages they use in every media production. 

Ultimately Ctrl_Minds is inspired to encourage and empower those who aim to apply their media influence to enhance the lives of others.