Monday Market

Getting the specifics to your target market?

Living in 2012, makes you well aware of social media such as Facebook, Twitter en Blogging. Designing in 2012, makes you well aware of the latter being marketing tools, but gosh, it’s the most ideal research platform!

Did you know social media users dubbed as ‘silent observers’ (people who have social media accounts, but rarely engage in it) make up 20% of social media users and once you get their attention they’re quite prone to listen! We can thank IBM Institute for Business Value Study for these insights*. But the rest is up to you. Step one: create the profile of your most typical consumers (don’t make assumptions, rather only use the facts). Step two: search Facebook for consumers that seem suitable. Step 3: analyze the way they talk, walk and interact with one another. But Please don’t stalk the folks. Facebook opens up a flood gate of new consumer insight, which can help you segment your target market down to its specifics. 

Next thing you need to know: "Businesses need to realize that most consumers do not engage with companies via social media to feel connected. It turns out, customers are far more pragmatic. To successfully exploit the potential of social media, companies need to design experiences that deliver tangible value in return for customers' time, attention, endorsement and data."

As a graphic designer you need to focus on the consumers needs. Not their illusion of their needs. No need to promise them a skinny figure with an ice cream. They want something in return for their attention spent on your advertisements. You've got the power to satisfy their need for acceptance. So get going. Understand them. Then help them. Don't cheat them.

Untill Wednesday.

*http://www.managementdirect.com/resources/social-crm-research-reveals-what-executives-and-consumers-think/?r=498