Manly men: little prostate screenings
Here some work done by Love Communications for Utah Cancer Action Network. It might not be mainstream design, but it communicates a CLEAR message: Real Manly men aren't wussies.
By bearing in mind that most men want to be Manly Men, this add promotes prostate screening instead of sentimental messaging (which does not work on a male audience!).
- Real Manly men is a honorable description only given to the Brave few who take scary prostate screenings. Boys listen up: girls like Manly Men - just want to remind you -
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